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Forrester’s new whitepaper will make business blogging easier
By RSS Advisor | June 12, 2007
One of the big questions us business blogging consultants have to answer is “So, what’s the ROI here?”. Sure, we all have good answers. As a group we’ve all bantered this around, especially when we get together and we’re bantering over a round … of drinks, and we’re pretty much all on the same page here. One thing that has been lacking is that all-important uber-consultant seal of approval. I know it’s silly, but hey it’s the truth. Big companies like to see Gartner or Forrester reports that back what you’re saying.
Today Forrester released their blogging ROI whitepaper and real-world application of the model to GM (hat tips to Steve and Charlene). Finally! Now if I could just get my hands on a copy of that report …
If you’d like to read a little more in-depth analysis of the report, check out my post on the OBO blog.
Tags: Forrester, blog ROI, Charlene Li
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