Archive for October, 2007

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Trick out your blog with a video Swicki

Thursday, October 25th, 2007

You may have noticed (and hopefully used!) Eurekster’s Swicki widget on the right column sidebar of this blog (under the heaading labeled “Buzz Cloud”). A couple more examples of swickis can be found on my personal blog and on my daughter’s blog.

A swicki is a topically-focused custom search engine where you can define the topics […]

Will blog for steak!

Thursday, October 25th, 2007

Ok, actually no I won’t blog for steak. I’m a vegetarian. But I bet plenty of other bloggers would take up such an offer.
Rajesh Setty emailed Chris Pirillo’s Braintrust list earlier this month with an email titled “Bloggers - free steaks anyone?” to promote the site AllAboutSteak.com and its sponsor Kansas City Steaks. In […]

Extraordinary customer service inadvertently becomes blogger outreach

Wednesday, October 24th, 2007

Anyone who knows the online retailer of shoes and handbags, Zappos will know that they are renowned for their stellar customer service. But this story blew me — and many other bloggers (such as Seth Godin, Jason Kottke, and the folks at 37Signals) — away:
I Heart Zappos
In this post, Ms. LaMarr shares a poignant and […]

Blogging in Beijing

Saturday, October 20th, 2007

Okay, I’m not actually blogging this from Beijing. I’m blogging it from Hong Kong, as I left Beijing a couple of days ago (my favorite city in Asia, BTW, of the four I’ve visited in recent years: BJ, HK, Shanghai and Tokyo).
I’m out here to attend Ad:tech in Beijing, which wrapped up last Wednesday, and […]

BusinessBlogConsulting.com sold to NetConcepts

Friday, October 12th, 2007

Hello Readers,
Good news: BusinessBlogConsulting.com is back!  Regular readers doubtless have noticed that this site has slackened in activity of late. I blame myself — life has gotten busy. That’s a lame excuse for a blogger, I know, but frankly I needed a break, and I guess the rest of our contributors followed suit.
But it’s time […]

Measuring Business Blogging Success

Thursday, October 11th, 2007

It’s easy to start a blog. Not so easy to be successful. But what is success? Especially for a business blog?   Some of the measurable outcomes from business blogging include:

Media attention
Speaking requests
Customer loyalty
Inbound links to the blog
Search engine ranking for the corporate site
Corporate website traffic
Leads/sales initiated
Volume of blog traffic
Technorati and other credible rankings
Search engine ranking […]

Teen Blogger Says “No” to Mowing the Lawn

Thursday, October 11th, 2007

Recently, at the BlogHer conference in Chicago, my 16-year-old daughter Chloe gave her first conference presentation on “professional blogging.” Chloe got to share her story about “making money while she sleeps,” based off of the popular virtual pets site, Neopets.
Watch some of the highlights from Chloe’s panel at BlogHer:

At 15, Chloe, like many teenagers, was […]

Increase your blog comments using incentives

Thursday, October 11th, 2007

Incentives work. Our whole economy is powered by incentives — as one of my favorite business books Freakonomics reveals.
Incentives work in the blogosphere too. Commentors will respond to incentives. Motivate your readers to comment with the following WordPress plugins (hat tip to Blogtalks.net):

Show Top Commentators — to publicly recognize and name your top commentors […]

Mediasphere Radio Blogging vs Writing… we must be gluttons for punishment

Thursday, October 11th, 2007

In case you’ve missed it, Jim Turner and I have been doing a little radio show over at Blog Talk Radio. We took a week off so I could go camping and caving, but we’re back this week!
Jim and I have been doing a lot of thinking about blogging vs writing. What makes […]

Windows Desktop Blogging Software

Thursday, October 11th, 2007

Sometimes, writing blog entries via a web form just doesn’t work. That’s why I’m looking forward to Mariner Software’s new blogging client called WinJournal. The WinJournal name might be familiar since Mariner Software also created MacJournal.
Currently in beta testing mode, WinJournal offers journaling, blogging and podcasting in one application. The blogging capabilities work with all […]

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