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Measuring Business Blogging Success
By | October 11, 2007
It’s easy to start a blog. Not so easy to be successful. But what is success? Especially for a business blog? Some of the measurable outcomes from business blogging include:
- Media attention
- Speaking requests
- Customer loyalty
- Inbound links to the blog
- Search engine ranking for the corporate site
- Corporate website traffic
- Leads/sales initiated
- Volume of blog traffic
- Technorati and other credible rankings
- Search engine ranking for the blog
- Increased company visibility within the industry
- Increased media coverage
- Improved customer loyalty
- Increased sales leads/revenue/new customers
And there are more depending on the purpose of the blog, whether it’s to create thought leadership, announce new products, offer SEO friendly content for a troublesome CMS or ecommerce platform, generate leads, support media relations initiatives or simply serve as a sounding board for ideas. The true measure of success for a business blog is entirely predicated on its purpose.
Once defined, implemented and measurements are put in place, any business can create a successful blog. It’s simply a matter of time, resources and a willingness to try until “what works” reveals itself. Here’s a more detailed exploration of this idea as well as a long list of considerations that companies need to be aware of when starting a company blog. If you’re into checklists, then be sure to read Stephan’s “Essential Checklist for Starting a Blog“.
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