Archive for October, 2007
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Thursday, October 11th, 2007This is year 3 that my friend Alex Brown will be teaching an innovative undergrad class at the University of Delaware. Infotech Applications in Marketing and is probably one of the few of its kind that is required for marketing majors. In addition to presenting the lastest interactive strategies, including social media/blogs and search, students […]
Much Ado About Pork
Thursday, October 11th, 2007I almost have to wonder if the National Pork Board is practicing brilliant, subversive marketing.
If you haven’t heard, the NPB is suing a blogger. (Seems like the best stories always start out that way.) Jennifer Laycock, the blogger behind The Lactivist Breastfeeding Blog, has been threatened with a lawsuit for her t-shirt promoting breastfeeding that […]
Blogging Article for Innkeepers
Thursday, October 11th, 2007To promote the fact I’ll be speaking at the next Maine Innkeeper’s Conference, the group asked me to write an article on blogging for their newsletter. (PDF, 1.3MB)
There’s also an article in there on podcasting as well.
Technorati Tags: Innkeeper, LodgingInnkeeper, Lodging
MySpace could be YourSpace too
Thursday, October 11th, 2007What site has atrocious design, usability issues, a frustratingly restrictive web page creation platform, and countless junk/spam/abandoned profiles, yet the highest number of pageviews out of any other site? Why, MySpace of course!
MySpace.com is a slice of humanity - a very big slice. With tens of millions of users (and most of them NOT teenagers), […]
Want a Traffic Spike? Link to Google’s Blog.
Thursday, October 11th, 2007This morning I wrote a post on my blog called “Bush No Longer a Miserable Failure, Claims Google.” It was in reaction to Google’s new algorithm that defuses “Google Bombs.”
At the bottom I linked to the post on Google’s blog that goes into more detail about what they did and why. (Whoops! I did it […]
Measuring Business Blogging Success
Wednesday, October 10th, 2007It’s easy to start a blog. Not so easy to be successful. But what is success? Especially for a business blog????? Some of the measurable outcomes from business blogging include:
Media attention
Speaking requests
Customer loyalty
Inbound links to the blog
Search engine ranking for the corporate site
Corporate website traffic
Leads/sales initiated
Volume of blog traffic
Technorati and other credible rankings
Search engine ranking […]
Teen Blogger Says “No” to Mowing the Lawn
Wednesday, October 10th, 2007Recently, at the BlogHer conference in Chicago, my 16-year-old daughter Chloe gave her first conference presentation on “professional blogging.” Chloe got to share her story about “making money while she sleeps,” based off of the popular virtual pets site, Neopets.
Watch some of the highlights from Chloe’s panel at BlogHer:
At 15, Chloe, like many teenagers, was […]
Increase your blog comments using incentives
Wednesday, October 10th, 2007Incentives work. Our whole economy is powered by incentives — as one of my favorite business books Freakonomics reveals.
Incentives work in the blogosphere too. Commentors will respond to incentives. Motivate your readers to comment with the following WordPress plugins (hat tip to Blogtalks.net):
Show Top Commentators — to publicly recognize and name your top commentors […]
Mediasphere Radio Blogging vs Writing… we must be gluttons for punishment
Wednesday, October 10th, 2007In case you’ve missed it, Jim Turner and I have been doing a little radio show over at Blog Talk Radio. We took a week off so I could go camping and caving, but we’re back this week!
Jim and I have been doing a lot of thinking about blogging vs writing. What makes […]
Windows Desktop Blogging Software
Wednesday, October 10th, 2007Sometimes, writing blog entries via a web form just doesn’t work. That’s why I’m looking forward to Mariner Software’s new blogging client called WinJournal. The WinJournal name might be familiar since Mariner Software also created MacJournal.
Currently in beta testing mode, WinJournal offers journaling, blogging and podcasting in one application. The blogging capabilities work with all […]