Archive for February, 2008

Is Blogging Recession Proof?

Wednesday, February 27th, 2008

There are two groups of people who apparently make hay during  a recession: journalists and Web marketers.
I’m not sure if this recession is different than previous ones, or if I’m just more aware this time around, but it seems to me that every business magazine and marketer is talking up the recession.
Business magazines run cover […]

Blog carnivals - a link building secret weapon

Wednesday, February 27th, 2008

One thing which has been alluded to briefly here on BusinessBlogConsulting.com in a couple previous posts is blog carnivals — a relatively untapped opportunity for blog marketing and link building.
It was fellow Business Blog Consulting contributor Toby Bloomberg who first turned me on to blog carnivals. For those who aren’t aware of what a […]

Do we have to join every social network?

Wednesday, February 27th, 2008

This might be a question just for us social media consultants, but I think it is more generally applicable: do we need to sign up for every new social network that comes along so that we can reserve our names thereon?
This came up because I just signed up and joined friendfeed.com (and yes, the obligatory […]

Tweeting IAB Annual Meeting

Monday, February 25th, 2008

So first let me dispense with the obligatory acknowledgment that I’m sorry I haven’t blogged here in ages. I have wanted to often, but one thing and another…
On thing I’ve wanted to write about is Twitter. I’m hooked.  So far, I’ve seen precious few Tweets (as I gather its adherents call themselves) use it especially […]

The Process of Starting a Corporate Blog

Monday, February 25th, 2008

Do you really need a process for starting a blog? Well, not if you’re a small, one-person business and you’re the only person to answer to. However, if yours is a multi-million (or billion) dollar enterprise that needs multiple layers of approval, then the following first in a three-part series on the process […]