Archive for April, 2008

Secrets to a Faux Blogger’s Success: Fake Steve Jobs

Tuesday, April 29th, 2008

Usually faux blogs get lambasted on the blogosphere for violating the unwritten business blogging rules of transparency, openness, and authenticity. (Remember Raging Cow?) Not so with “Fake Steve Jobs,” aka Forbes columnist Daniel Lyons, who gave a hilarious speech at the Web 2.0 Expo last Friday. The 25-minute video is embedded below:

Lyons’ main points about […]

How To Name Your Business Blog

Thursday, April 24th, 2008

One of the questions I often get asked is how to name your business blog or name your business.
Many people call their business blog by their own name which is great especially if you are in the area of professional services and want to be known online by your name, therefore building your personal brand […]

Business Blog Interview

Friday, April 18th, 2008

The other day Mike Sigers of Simplenomics interviewed me for his Hot Seat radio show about the benefits of a blog for businesses. The segment ran about 30 minutes. Enjoy!
Hmmm…that didn’t work. I’ll have to ask Stephan about that. Well, you can download the show here.

Passion’s the key ingredient in successful blogging

Friday, April 18th, 2008

Not getting as much marketing power out of your blog as you’d hoped? The rules for successful blogging are the same whether you’re writing for personal or business reasons. First of all, you have to write about what you love or what you’re passionate about. When you write about what you are passionate about, readers […]

Need More Time to Blog? Here’s Your Answer!

Thursday, April 10th, 2008

Do you ever feel like no matter how well you plan your day, you never seem to finish all of your scheduled tasks, including all the blogging you wanted to do? I know I do! There is an answer! …it’s “GTD” (Getting Things Done), a time management, or more appropriately, life management methodology developed by […]

The Dangers of Anonymous Blogging

Friday, April 4th, 2008

BusinessWeek reports on anonymous blogging gone bad in a recent article Busting a Rogue Blogger.
Yes, there’s controversy in the sexy world of patent litigation, as Troll Tracker–formerly anonymous, now outed as Rick Frenkel–a blogger who writes on patent trolling, was outed as a Cisco employee. Why is this relevant? Because Frenkel was blogging about the […]