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Wednesday, February 27th, 2008There are two groups of people who apparently make hay during a recession: journalists and Web marketers.
I’m not sure if this recession is different than previous ones, or if I’m just more aware this time around, but it seems to me that every business magazine and marketer is talking up the recession.
Business magazines run cover […]
Blog carnivals - a link building secret weapon
Wednesday, February 27th, 2008One thing which has been alluded to briefly here on BusinessBlogConsulting.com in a couple previous posts is blog carnivals — a relatively untapped opportunity for blog marketing and link building.
It was fellow Business Blog Consulting contributor Toby Bloomberg who first turned me on to blog carnivals. For those who aren’t aware of what a […]
Do we have to join every social network?
Wednesday, February 27th, 2008This might be a question just for us social media consultants, but I think it is more generally applicable: do we need to sign up for every new social network that comes along so that we can reserve our names thereon?
This came up because I just signed up and joined friendfeed.com (and yes, the obligatory […]
Tweeting IAB Annual Meeting
Monday, February 25th, 2008So first let me dispense with the obligatory acknowledgment that I’m sorry I haven’t blogged here in ages. I have wanted to often, but one thing and another…
On thing I’ve wanted to write about is Twitter. I’m hooked. So far, I’ve seen precious few Tweets (as I gather its adherents call themselves) use it especially […]
The Process of Starting a Corporate Blog
Monday, February 25th, 2008Do you really need a process for starting a blog? Well, not if you’re a small, one-person business and you’re the only person to answer to. However, if yours is a multi-million (or billion) dollar enterprise that needs multiple layers of approval, then the following first in a three-part series on the process […]
Shorten Your Blog Post URLs So You Don’t Look Spammy to Google
Thursday, January 3rd, 2008One of the great things about using WordPress is that it automatically creates keyword-rich, spider-friendly URLs for your posts (as long as your Permalink settings in the Options tab of the WordPress admin are configured properly). Many times, though, these URLs are TOO keyword-rich. In other words, the URL has too many words in it. […]
Cirque du Soleil Does Killer Outreach to Bloggers
Tuesday, December 18th, 2007Earlier this month I went to Las Vegas to attend (and speak at) PubCon, a conference renowned among search engine marketers. Many of my fellow SEO professionals in attendance were also bloggers. The organizers of Pubcon, including Brett Tabke and Joe Morin, had the foresight to offer the bloggers an irresistible offer, a “Bloggers Night […]
Trick out your blog with a video Swicki
Thursday, October 25th, 2007You may have noticed (and hopefully used!) Eurekster’s Swicki widget on the right column sidebar of this blog (under the heaading labeled “Buzz Cloud”). A couple more examples of swickis can be found on my personal blog and on my daughter’s blog.
A swicki is a topically-focused custom search engine where you can define the topics […]
Will blog for steak!
Thursday, October 25th, 2007Ok, actually no I won’t blog for steak. I’m a vegetarian. But I bet plenty of other bloggers would take up such an offer.
Rajesh Setty emailed Chris Pirillo’s Braintrust list earlier this month with an email titled “Bloggers - free steaks anyone?” to promote the site AllAboutSteak.com and its sponsor Kansas City Steaks. In […]
Extraordinary customer service inadvertently becomes blogger outreach
Wednesday, October 24th, 2007Anyone who knows the online retailer of shoes and handbags, Zappos will know that they are renowned for their stellar customer service. But this story blew me — and many other bloggers (such as Seth Godin, Jason Kottke, and the folks at 37Signals) — away:
I Heart Zappos
In this post, Ms. LaMarr shares a poignant and […]